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Thursday, January 17 • 4:15pm - 5:00pm
Shtick to Business: Serious Lessons from the Masters of Comedy LIMITED

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Limited Capacity seats available

What can you learn about getting ahead from Chris Rock, Joan Rivers, and Charlie Chaplin? Just ask a behavioral scientist who teaches MBAs by day and decodes comedy by night. Dr. Peter McGraw—a business school professor, co-author of The Humor Code, and founder of the Humor Research Lab (aka HuRL)—translates the perspectives and practices of the world’s funniest people into powerful prescriptions for professional success. Drawing on real-world case studies from his global travels to crack the humor code, cutting-edge behavioral economics research, and his own comedy successes (and failures), McGraw reveals how the perspectives and practices of stand-ups, improvisers, writers, directors, clowns, and other comedy misfits can help you live a more successful professional life. (And you will never have to tell a joke.) McGraw pulls back the curtain on the craft of comedy to give you a glimpse into a mysterious world that will surprise you. Lessons include: how a simple “101” comedy trick can overcome biases, facilitate innovation, and identify new business opportunities; why Nike and other innovative brands are behaving like Richard Pryor and Sarah Silverman in order to get ahead of the competition; and how the daily practices of Jerry Seinfeld and other great comedy writers can be used from the C-suite to the sales floor to improve productivity and well-being.

Speakers
avatar for Peter McGraw

Peter McGraw

Behavioral Marketing Scientist
Dr. Peter McGraw, a behavioral scientist, is a world leader in the study of humor. He directs The Humor Research Lab (HuRL), is the co-author of The Humor Code: A Global Search for What Makes Things Funny, and hosts the podcast I’M NOT JOKING. McGraw’s work has been covered by... Read More →


Thursday January 17, 2019 4:15pm - 5:00pm
Xanadu 2

Attendees (71)