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Friday, January 18 • 11:15am - 12:00pm
Marketing Automation: Its Powerful Impact on Converting Leads to Customers LIMITED

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Limited Capacity seats available

Today’s buyers want hyper-personalized and engaging content from brands they interact with at every touchpoint. Nurturing leads from the moment they initiate interest to the moment they make a purchase decision is imperative to increasing top-line growth. Although this is a shared sentiment in marketing these days, how does one effectively put this into practice? When prioritizing marketing channels to elevate your brand’s identity and facilitate a thoughtful lead to customer experience, email automation is a very powerful tool. According to Econsultancy, three-quarters of companies agree that email offers 'excellent to good' ROI, while Campaign Monitor cites for every $1 spent, email marketing generates $38 in ROI. The moral of the story? If you aren’t leveraging personalized email marketing, now is the time! Join Kaitlyn Merola, Director of Inbound Marketing Strategy at 829 Studios, to discover how to strategically approach an automated lead nurturing email campaign, the framework for constructing an effective lead journey from source to close, and measurable metrics to track and analyze the success of email marketing.

Speakers
avatar for Kaitlyn Merola

Kaitlyn Merola

Director of Inbound Marketing, 829 Studios
Kaitlyn Merola consistently takes a data-driven approach to all aspects of demand creation, content marketing, and automated lead nurturing campaigns. It has been Kaitlyn’s mission to effectively shape, manage and refine a holistic set of strategies utilizing user experience architectures... Read More →


Friday January 18, 2019 11:15am - 12:00pm
Xanadu 1

Attendees (73)